the mar•ket•ing firm

/T͟Hə /ˈmärkədiNG / fərm/

noun: a full-service marketing and advertising agency located in New York State that is known for creating high impact lead generation strategies using traditional and digital mediums to create a friendship-like bond between brands and their target consumers.

Meet The Firm

Get to know our talented team of creative and digital superheroes.

Tony Bartolotti


With an eye for detail and a creative insight, Tony’s marketing history spans over 27 years working with a wide range of businesses creating and implementing successful “branded” ad campaigns. Tony loves his work (in fact we can’t get him to go home) but when he’s not working he’s spending time with his wife and two sons. He’s an avid collector who you’ll find surfing eBay adding to his classic Star Trek and vintage Comic collections. In his early years he spent his time as an artist creating portraits and illustrations as well as a professional musician touring, recording and “knocking elbows” with some of rock and roll’s greatest. Tony lives his life with his philosophy of “Life = Perception”…everything in life depends on how you look at it.

Jason Passante


Jay has over 20 years of experience creating targeted strategic marketing campaigns for small businesses by combing a variety of digital media products with traditional mediums, giving them a profitable brand niche to own for years to come. Jay whole-heartedly believes in the mantra of “work hard, play hard”.  When not at work he loves to spend time with his family enjoying life – concert going, skiing and of course in the Carrier Dome cheering for his alma mater…GO ORANGE!  He tries to always surround himself with amazing people, whether it’s working with his own team or collaborating with a client that simply “gets it”.

Joey Manna

Creative Director

An advocate of clean design, Joey’s keen eye for detail has always defined his work. A natural sense of curiosity and wonder allow him to see significance in everything. After earning a BA in Radio/Television from The University of Central Florida, Joey has found his calling in sculpting masterpieces of images and sound. Outside of work, Joey enjoys spending time with his wife and dogs, while constantly searching for new creative endeavors.

Natasha Kirkland

Social Media & Content Specialist

As our social media guru, Natasha encourages unique innovation and fun in the workplace. She earned her B.A. in Business and Entrepreneurship at Wells College, a close-knit liberal arts college in the Finger Lakes. While there, Natasha was able to dip her toes into every aspect of the business world but found her passion for marketing and social media. Natasha works closely with clients to showcase the story of their brand on each digital platform while crafting the bridge between the client and the consumer. Driven by blasting Taylor Swift in her office on the daily, Natasha works tirelessly to find new, creative methods to helping our client’s brand stand out above the rest. Outside of work, Natasha enjoys creating trendy outfits for her blog, watching a good true crime documentary, and is constantly searching for the perfect Instagram photo.

Rachael Zalewski

Account Planner & Public Relations

The newest addition to our team, Rachael brings a positive energy and eagerness to learn something new everyday. Rachael earned her B.S. in Media Management from St. John Fisher College in Rochester, NY. While attending school in Rochester, Rachael spent time interning at local advertising agencies and non-profits focusing her interests on public relations and event planning. Her experiences coupled with a natural passion for organization and detail help her build and maintain relationships with our client base. Rachael works on scheduling client branding and marketing tactics, while ensuring their needs are always met. When Rachael is not at work, she enjoys playing soccer, shopping, and spending time with friends and family.

– Think You Have What It Takes? –


Utica Office

502 Court Street, Suite 406

Utica, NY 13502

315-733-FIRM (3476)